Problem?

Retirement living has an image problem.

It’s all focused on slowing down, settling in and winding back. And it sets off a real allergic reaction for many active Australians nearing this stage.

A new entrant into the retirement living space needed a brand that did things differently. One that felt fresh, optimistic and full of life.

Solution?

Start with the name. Levande – derived from the Swedish word for "living".

Simple. Positive. Full of possibility. And a nod to the company’s distant roots.

A brand designed to challenge outdated perceptions and reposition retirement life as modern, vibrant and aspirational. As living. Because it is.

Result?

A distinctive new brand with strong recall that helped redefine what retirement living could look and feel like.

• Transform Awards (2022)
  Silver – Best Brand Development Following a Merger or Acquisition