Problem?

Universities love sounding like universities. Which is exactly the problem. In a sector full of institutions promising innovation, ambition, finding your future and playing your part – the same promises, with slightly different numbers attached – Federation was struggling to stand apart.

Solution?

Fed offered something genuinely different – a supportive, practical university experience that prepares students for life after it They just needed a brand voice that reflected it. I helped them codify a way of communicating that was more human, grounded and confident. Less prospectus, more personal.

Result?

A clearer identity, stronger engagement and a university that finally sounded as distinctive as the experience it offered.

Read the full XXVI case study