Copywriter, strategist, brand whisperer. Currently making sentences behave at XXVI.
I see you
You’ve got something worth saying. A story to tell. Stories are what make people choose you, work with you, stand with you, buy from you. It’s how we connect. And it’s been this way since we painted on cave walls.
The tools look different, but human nature doesn’t. Even now, with AI-everything. Especially now.
So. You need a story. Let me find the words.
I helped…
Federation University
Sound nothing like a university
01
02
NAB
Make the fine print worth reading
Engineers Australia
Stand for members again
03
Pitcher Partners
Inspire their people, old and new
04
Allens
Unify their best and brightest
05
Levande
Redefine retirement
06
Independence Australia
Speak the language of disability
07
Cure Cancer
Rally for the most noble mission
08
My thing
I'm Ben, a Melbourne-based copywriter, strategist and former journalist for The West Australian.
I've spent eight years helping organisations across Australia find better ways to say what they need to say. From banks, universities and airlines to NFPs, utilities, and mum and pop businesses just wanting to be found.
The brief changes – key messages, campaigns, frameworks, naming, SEO – but the problem doesn’t: making people care.
That’s my job. Anyway, that’s enough about me, surely.
It’s your turn.
Tell me your troubles
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Brands using
my words
AFL · Allens · Alinta Energy · Angle Auto Finance · Aristocrat Interactive · Asahi · AustralianSuper · Bupa · Calippo · Cure Cancer · Dataweavers · Eat Up Australia · EnergyAustralia · Engineers Australia · Federation University · HSBC · icare · Independence Australia · Levande · Linkt · NAB · Nearmap · nbn · Officeworks · People with Disability Australia · Pitcher Partners · Red Cross Lifeblood · Seven West Media · Transurban · UnitingCare · University of the Sunshine Coast · Virgin Australia · Yarra Valley Water · You, hopefully